In Market Like You Mean It, marketing experts explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, here I come up with 10 effective tactics you can use to craft emails that your target audience will want to open and not just open but read it too.
Now a days all of us are getting many emails, so we need to find a way so that emails you send are get noticed and open and not in the junk, spam or otherwise useless category.
Lets not wait for long and here’s what people really want in their email inbox:
Prospects are looking Timely information.
With Reward or benefit for taking quick action have more ratio for opening emails.
If you are giving Useful information in your email.
If your email is personalized.
Avoid followings in your email, people immediately recognize sales pitch, spam email subject lines because they tend to contain the following:
The word free
“Percent off” special offers
Subject lines that are too long
Pleas for help
Asking for donate
Email subject lines need to attract attention, just like headlines or tag line of your logo do. The best email subject lines should be short, so that it provide information about your email and lead your reader to want to explore your message further. Adding any special character or any other character will lead your email get deleted.
Following few best practices for sending marketing email which get noticed:
1. Offer content of your email that is interesting, fresh and relevant. This may sound like a broken record, but for all your marketing messaging, this is truly the best formula for engaging your target market.
2. Avoid spammy subject lines. As noted above, using words like “free” or “X percent off,” or anything with an exclamation point screams spam and junk mail to your recipient. There are few tools available which says about your subject line if it is spammy.
3. Send the email from you–your name–not an impersonal or vague email address. Sending emails from a no-reply address detaches you from the relationship you’re trying to build with your target audience. Most of the marketers are ignoring this which leads to fail there email campaign.
4. Keep the subject line short and sweet. Don’t use the subject line to attempt to convey all your marketing. People who regularly read email messages typically scan the subject line quickly, only seeing the first three to five words, especially if they’re using a smartphone or tablet to check email. This means putting the most important part of your subject line at the beginning.
5. The better you can communicate your story in just a few words, the more likely your email will be opened. Think about what would make you open a particular email. On the flip side, what would make you delete an email? Understanding both of these points will provide you with guidance for crafting your subject line.
6. Write one-to-one. Craft your emails as if you were talking to a friend. Keep your messages conversational and as if it’s just you and your recipient communicating. Those receiving your message want to feel as if you’re talking directly to them, not the masses. They want to feel as if they’re the only one who received the email you sent. Whatever you do, avoid sounding like you’re reading from a call center telemarketing script.
7. Send emails when you think your receiver will open them or see them. This is hard to predict, so you may have to check your email analytic or test different days and times to see how timing affects your open rates. This is very important for getting noticed, because if your reader is busy will skip your email.
8. Don’t overload your emails with lots of corporate-speak or tech talk. Conversation among friends typically doesn’t contain these, so don’t load up your emails any differently.
9. Keep email messages positive. Information that’s useful, interesting, fresh and relevant will also lend itself to creating the best attention-getting subject lines.
10. Use words that are emotional or are sensory. These attract attention and help your subject lines stand out in crowded inbox.
Build relationships with your email list. Consistency and relevance will help recipients learn to expect your emails. The techniques listed here and the recognition of your name in the email’s “from” field will increase your email open rate.
Using above tips, I’m sure your emails will get noticed and eventually you will have higher rate of your email read.